His book Right From Wrong was adapted by James Graham into the stage play PUNCH, which has run in the West End and on Broadway and has helped open conversations about supporting young people, preventing harm, and building safer environments.

Jacob is co-founder of the Common Ground Justice Project, a national initiative that listens across divides to uncover where the public agree on practical ways to cut crime and rebuild trust — and works with partners and policymakers to turn that common ground into action.

With more than a decade of frontline and strategic experience in restorative practices and systems change, Jacob helps teams create environments that reduce risk, strengthen relationships, and support positive behaviour. His sessions offer clear, applicable strategies for building safer and more connected communities and cultures.

I’ve spent my career career redesigning processes, stabilising teams under pressure, and helping teams and managers face challenges with honesty and confidence. From risk resets to restructures, I know what the messy middle looks like and how to make it better.

Previously, Sarah held similar managerial roles at Dalhousie University and Wilfrid Laurier University, where responsibilities included providing 24/7 support to a large student body, enhancing living environments, and promoting staff and student development. Sarah began a career in student wellness and outreach with roles at the University of New Brunswick and Toucan Ridge Ecology and Education Society. Academically, Sarah holds a Master of Education in Student Affairs from Wilfrid Laurier University and a Bachelor of Philosophy in Interdisciplinary Leadership Studies from the University of New Brunswick.

She brings extensive experience in brand, insight, and customer strategy from marketing roles in the travel, hospitality, and retail sectors.

With an interest in how generational change reshapes expectations of place, community and experience, Caroline is passionate about using research and cultural intelligence to help the PBSA sector anticipate generational shifts, particularly as Generation Alpha approaches university age. Her work focuses on translating emerging behaviours, cultural signals, and technology shifts into clear thought leadership.
 

A Loughborough University alumna, Ama holds an MSc in Finance and Management and has built a career spanning elite sport, law, governance, and business. She currently serves as a Non-Executive Director at Birmingham Children’s Trust, contributing to the strategic oversight of services supporting vulnerable children and families, with a strong focus on safeguarding, wellbeing, and long-term outcomes.

Ama brings significant board-level experience, having served on the board of the Birmingham 2022 Commonwealth Games, on the board of UK Anti-Doping, and as Chair of the Athletes’ Commission, representing athlete voice and integrity within sport at the highest level.

She is a passionate advocate for young people and the environments that shape their experiences. As an Athlete Mentor with the Youth Sport Trust, and through her work with organisations such as Greenhouse Sports, she has seen first-hand how structured support, inclusive environments, and strong role models can transform confidence, identity, and opportunity.

Alongside her governance work, Ama delivers corporate coaching and works with organisations on leadership and cultural development, helping leaders build environments where people feel supported, included, and able to thrive.

Drawing on her journey from high performance sport into boardrooms, she brings a practical perspective on how organisations can balance performance with wellbeing and belonging, insights that resonate strongly with those shaping student experience across higher education.