02 October 2026 
Sarah Clayton, CUBO Events and Engagement Manager
How Do Students Really Want Accommodation Providers to Communicate?
Email, social media, apps, text messages... with so many ways to reach students, how can accommodation providers ensure their communications are actually being seen, trusted and acted upon?
Join Sarah Canning and Deenie Lee, alongside Chanel Turner-Ross (Utopi), Zandria Barclay (StudentCrowd) and Alice Jago (UCAS), as they unpack the findings from a recent student survey exploring communication preferences and expectations.
Drawing on direct student feedback, the webinar will explore which channels students use most, what information they want to receive, how they expect accommodation providers to communicate with them, and what makes the difference between engagement and being ignored.
Topics include:
The communication channels students use and trust most
The information students want to receive and where they expect to find it
Tone of voice and how students want accommodation providers to engage with them
What drives effective communication and what causes students to switch off
Whether you're looking to improve engagement, increase message reach or better understand your residents, this session will provide practical insights to help shape your communication strategy.
